Media partners all smiles after previewing & participating in an Aerospace class led by Michael Olajide.

On January 23^rd and 24^th, The James New York-NoMad hosted a media preview of the new Four Bodies Wellness program -exclusive in-room wellness programming and events, designed to help balance all four bodies; Physical, Mental, Spiritual, and Emotional, in pursuit of total well-being.

Across all James Hotels guests will be able to experience the Four Bodies Wellness program through the following offerings:

Physical – In-room TV workout session led by Aerospace Co-Founder Michael Olajide Jr.
Mental – Complimentary one-month membership to the INSCAPE app. founded by Khajak Keledjian
Spiritual – In-room TV Kundalini Yoga sessions designed to cure jet lag and clear stress with Guru Jagat
Emotional – curated by The Numinous founder, Ruby Warrington, a ‘Readers on Room Service’ menu will be available for guests to book one-to-one sessions with various intuitive counselors, including: Astrology Birth Chart Readings, Transformational Coaching, Tarot Reading, Hypnosis, Reiki Healing, and Sound Healing.

This is a first-to-market concept that truly differentiates The James Hotels from our competition. Renowned journalists from publications ranging from the Huffington Post to Vogue attended our preview sessions and were impressed, seeing the value in this innovative program that aims to treat guests’ well-being as a top priority. We expect media coverage from our partners to follow! They have already shared their appreciation & excitement with posts on their social channels, most notably Instagram.

Journalist David Duran, who is a contributor to Travel + Leisure and Huffington Post, shared a picture to his Instagram following after completing the Aerospace workout. It received 480 likes!

The program was announced formally to the public on January 25^th through a press release, and the announcement will be further promoted through robust digital, email and social efforts, including a social media contest #fourbodieswellness. Please stay close to the @jameshotels Instagram channel as we share the launch of Four Bodies Wellness!

For International Yoga Day, Adidas live streamed a sunrise yoga celebration spanning from NYC to LA. In NYC, the celebration was hosted at none other than The James New York – SoHo rooftop! Check out the video here and we encourage you to join in and try it out for yourself.   

http://adidas.yourbrandlive.com/c/IYD

On May 26^th, NBC New York Live featured The James New York, JIMMY and General Manager, Joseph Rauer, within a segment titled “How to Plan the Perfect Staycation.”

On May 12^th, The James New York celebrated the seasonal re-opening of the multi-tiered Urban Garden. To highlight the scenery of this artistically-inspired outdoor space, we tapped local artist Bobby Hill, to create live artwork during a cocktail party for media and local clients/partners. The tables at The Garden by David Burke Kitchen were open to the public during the event and featured special menu items inspired by Hill’s art for guests to enjoy as they overlooked the artwork on display. #artatthejames

Happy Mother’s Day to all the Amazing James Mommy’s!

On January 22nd, 2015, The James unveiled a new public art installation, “Slow Dance and the Daylight” by Brooklyn based artist Paul Wackers. In keeping with The James brand’s longstanding commitment to art and support of local communities we are very excited to be featuring his work on property as a gift to the neighborhood and the art community. When asked to describe the meaning of this original piece, Paul responded, “it is meant to establish a sense of familiarity in a seemingly impersonal city.” Painting the mural took about one month, but the project has been in the works for nearly 6 months and was completed in partnership with Grey Area, a creative consulting company.

The mural is now part of our permanent collection, so come by anytime and enjoy a look at the piece on the exterior of the building on 6th Avenue. Image of the mural uploaded to Instagram or Twitter that include the hashtag #jamespublicart will be shared to jamespublicart.com, creating a digital space for moments captured by guests, locals and visitors.

First Look! – Film Shoot in the Urban Garden

Check out Ali Fedotowsky from LX.TV—1st Look in our Urban Garden. This August The James New York and David Burke Kitchen will be featured in a full segment on fun outdoor spots. They shot in the Garden, in David Burke Kitchen with Chef and a walk-thru of the urban garden with Jeff Hentze. The segment will include the amazing outdoor spaces and programming including our partnership with Serene yoga on the croquette lawn, art and dining in the garden by David Burke. They also shot the amazing views from the rooftop pool deck. Ali is a huge fan of The James and always stays with us when she is traveling in New York.